The development of technology has resulted in a lot of companies conducting a lot of their operations online. Times have changed drastically but in a steady manner such that more preference is being given to smart work rather than hard work. The main difference between them is that smart work is the investing of required efforts in an optimal manner such that there is not much wastage and in the end you get maximum returns with minimum efforts. This process is indeed complex as it requires a lot of planning and analysis. The basic structure for an online ad campaign consists of coming up with a campaign, testing it, analysing the results and acting accordingly
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