HOW TO GROW YOUR BUSINESS

Over the last several years, we have seen these small businesses thrive and magnificently beat the odds. Now, It’s your turn. If you’re ready to boost up and get your small business off the ground, read on. Here are some relevant strategies to help you establish and grow your business.
CLARITY
You have to know what you want and what is it that you desire to accomplish before you can go out and do it. That means having a clear vision and the ability to articulate exactly what success looks like.
UNDERSTANDING YOUR CUSTOMERS.
Understanding your customer’s needs and developing products according to that should be one of your main mottos. Providing them with the services they desire will boost your business and will also encourage them to provide you with feedback

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HOW DO YOU STORYBOARD FOR MOTION GRAPHICS

What exactly is a story board? 
If you have come to read this blog, I am assuming you must be aware with the basics. However, my definition of a storyboard is:
A graphic representation that shows the unfolding of your video shot by shot is called a storyboard. It consists of a number of squares with illustrations or pictures that actually represent each shot (these include notes about what's going on in the scene and what has to be said in the script during that shot.)
HOW TO STORY BOARD FOR MOTION GRAPHICS?
Creating creative Brief
Initialize with a creative brief, rather than jumping into the design. This doesn’t do mammoth, but at least ensures that your team and clients are aligned with your strategy for the project – they are slightly aware of what exactly you are presenting, who is it being shared with, and how will it be displayed. This step amalgamates the tone for the project and tells how your audience shall feel after watching your video.

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HOW TO CREATE YOUR OWN MOTION GRAPHICS TEMPLATE

Do you hate it when you have to open After Effects every time you want to adjust your graphics? Well, then your answer lies in creating your own motion graphic templates.
One demand of your production process (which is frustrating enough) is having to shuffle between all of your programs. Usually you require two or three programs to open at a time to get things done simultaneously. Now if you are creating an animated series or something of that kind, that template of yours, you are going to use multiple times in a video. So, a brilliant way to cut down on time is to build it in After Effects followed by creating an Essential Graphics template that you can use and customize directly in Premiere.
Confused? Well, here’s how to make it work.
Creating your Graphic in After Effects

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TOP VIRAL VIDEOS OF ALL TIMES AND WHAT DO WE LEARN FROM THEM

They asked me to write about top viral videos of all time. They also guaranteed that it would be easy. But, as it turns out, I got a seizure while selecting the top viral videos of all time – videos that can also teach useful lessons to marketers – isn’t as easy as it sounds.
Consider all pools of videos participating in a lottery contest and Viral videos are the ones that actually win the lottery of the video marketing world. They are videos that spread online more rapidly than Australian bush fires or celebrities’ secrets,  and are often successful in garnering millions of views in a few short days. (that’s why the name – Viral Videos)
Videos go viral for one reason only: you and me watch them, enjoy them, like them and share them. That’s it! It’s all about making a video that common people like and enjoy enough to share with their friends. From there on, your job is over cause then, it’s like a domino effect. Few viral videos of all times are:

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How to Build a Motion Graphics Template After Effects CC

Well, Motion Graphics Templates (as mentioned in previous blogs) can be created in both Premiere Pro and After Effects. But, the issue arises when artists wishes to open the . MOGRT file that can only be opened in Premiere Pro. Well, you can refer to our previous blogs where we have mentioned the steps on “how to create a motion graphics template in premiere”.
Here, we will show you how to build a Motion Graphics Template in After Effects CC.
Open the Essential Graphics Panel
Click on “Window” and select “Essential Graphics” from drop down box to open the Essential Graphics Panel in After Effects.
Under the drop box “Master,” select the composition you want to turn into a Motion Graphics Template.

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TIPS TO CREATING BREATH-TAKING EXPLAINER VIDEOS

HEY THERE! Is it you who is considering to invest in an explainer video this year? You know those videos that crispily explain your product or service in 60-90 seconds? Yes, the fun videos. Well, indeed Explainer videos are a great way to reserve potential customers and familiarize them better with your business.
That’s the easy part, the hard part is to get these videos right. Since an explainer is usually the first thing your visitors experience, it’s essential to nail it the first time. You know as the saying goes, your 1st impression is your last impression. Here, it definitely is! But no worries cause we got your back!
Here are few insider tips for creating a killer, breath-taking explainer video that clearly describes your business and will surely drive more sales.

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SITES ANY VFX ARTIST SHOULD VISIT

You might want to guess one of the most competitive industries in the world. Well, yes it is the VFX industry. To successfully survive in this industry, as a VFX artist you have to stay at the top of your game. So if you are looking to stay current on all of the latest industry trends and news, these sites are a neat place to look.
VFX World Magazine:
Any VFX blog list is incomplete without mentioning VFX World Magazine. With multiple industry related articles and informative news each day, VFX World Magazine is one of the most active blogs in the world. If you’re completely drawn by the ‘world’ of 3D animation you’ll also find their sister blog - Animation World to be a fantastic resource for everything be it modeling or rendering.

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VISUAL EFFECTS ON AN INDUSTRIAL SCALE

Everyone enjoys watching science fiction or fantasy films for their vast imagination. They take us into a world of their own and never fail to fascinate us every time we view them. They make us imagine how it would be like if we could live in a world like that. On the other hand, everybody does have a question how these films are shot and how a world like this could be created just for the sake of a movie.
The answer is, none of the fantasy stuff we see on movies is real. They are visual effects created on computers and added on the stage of post production to enhance the film. They are created on dedicated software applications to make them look appealing to the viewer. These effects are otherwise termed as VFX.

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HOW DO CORPORATE BLOGS INCREASE BUSINESS?

In today’s fast paced world where no one seems to have control of their own time, it can be hard to make your business stand out from the crowd. When in the digital world, you know that you need to continuously grow your online audience. You need to find ways to connect with your target consumers. But here lies the problem. With so many marketing channels to choose from, you and your company’s supervisors may have difficulty deciding the best course of action. Of course, that is acceptable. But, have you ever thought about blogging for business?
Well, what many small-scale businesses do not realize is the benefits of a blog on their website-benefits of a corporate blog.
A CORPORATE BLOG teaches us two things. First, is that when you have to communicate with a gargantuan number of people, the best way to do that is via blogs. Second, having a colossal blogging team that includes employees from all around your organization makes your blog much more engaging for users. When your interns are blogging, so should your CEO.

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HOW TO CHOOSE THE PERFECT VOICE OVER FOR YOUR VIDEO

In our previous blog, we have discussed what a V.O is and its role. Now that you know all about V.O, let's discuss how to choose the perfect V.O for your video.
There are two main areas of focus when you're creating a video production for your business namely Visuals and Audio. The visuals come naturally to most. You can use your on-screen talent, or show charts and statistics, or even share photos. However, it is audio that is a bit trickier to get right. Usually, online marketing videos rely only on music and visuals; the spoken word or to say the Voice-over is neglected or completely omitted. This means that marketing departments have completely missed an opportunity to efficiently and effectively share quality content with their online viewers.

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TIPS FOR BEGINNERS WHO WANT TO CREATE THEIR OWN VIDEO STORY.

Do you ever wonder as to why so many content marketing teams are yet to take advantage of video—despite all of the statistics and case studies that come up proving its effectiveness?
Well, the bitter truth is, video production is a gargantuan task and definitely not an affordable one. Many teams try to add videos into their marketing strategy but they struggle with costs, video production is a sumptuous chore and marketers don’t always understand the process either.That’s why here is a list of video pre-production tips that will help save you a lot of time, money, and hassle.

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GROWTH HACKING-THE SOLUTION TO ALL YOUR BUSINESS PROBLEMS

It’s no secret that the one and only aim of today’s entrepreneurs is to earn a tidy profit and then invest it in their startup companies for long term growth (and also to earn long time revenues ofc)
As a business owner, one of your top priorities is growing your company but when you are a small-business patron, you know how challenging it can be: You might have a paucity budget for big marketing campaigns or you lack to focus on growth when there are so many other aspects you have to manage.
So, if you're a founder and are stuck in this position, how do you boost your sales to burgeon your business?
The answer is growth-hacking. What Growth hacking means is the mere process of experimenting with product development or marketing, sales segments or other areas in order to determine the best way to grow a business. It shouldn’t be taken that these growth hacking techniques are reserved only for professionals. Anyone who has the right skills, appropriate tool stack and zealous drive can build upon these tactics to increase a product’s reach and subscribers. So, here are some simple growth hacks that small-business leaders should know to help them grow their companies in a short amount of time.

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DIGITAL MARKETING MYTHS YOU NEED TO FORGET

Digital Marketing is Not a Significant Part of a Company’s Business Strategy
Contrary to the belief of some businesses treating Digital Marketing as a “white elephant” or “nice to have” office decoration that would really not impact the company’s overall business strategy, Digital Marketing should be a fully integrated part of a company’s overall business and marketing strategy. Consider it to be your company’s door towards expanding and reaching out to a wider online audience.Creating a Website is enough for Digital Marketing
Many business owners believe that simply putting up a website is enough to make a strong online presence and that there is no need to update its content on a regular
basis. However, the 21st century is witnessing rapid changes and people are now accustomed to change, the Internet and the online marketing arena is a constantly
evolving and a website with static content will most likely not attract the right kind of visitors.

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Ways to Build Online Reputation Management for SEO

Behold! The following is classified information only for the readers of Radiance Vision Group.
One thing I have realized by now is that Online marketing experts have to spend a huge amount of their time while providing advice on managing online ratings and reviews for local businesses — but reputation is something that can have a much broader impact.
Online reputation management and overhaul have been a burgeoning and sprouting moiety of online marketing for years. It’s quite clear that if a business doesn’t invest in expanding and promoting their online presence and reputation proactively, they will have to pay considerable costs later by means of repairing abrupt damage, lost revenues, and developing out the presence they neglected.However, the knowledge of creating a great product and being able to do all the things necessary to triumphantly manage and run a small business doesn’t automatically make you an effective communicator in the internet space.

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REVERSE MARKETING-EXPLANATION AND USES

You all remember the national economic downturn that began in 2008. Well, that saw many companies suffer with their equity. At such a time where consumers were buying less and saving more, I used to wonder how did a boutique outdoor clothing company that goes by the name Patagonia see its sales skyrocket between 2008 and 2011? Well, now as I understand it, they understood and respected their customers.
So, the question arises, WHAT IS REVERSE MARKETING?
Reverse Marketing is a concept of marketing in which the customer seeks the firm as opposed to the usual way of marketers seeking the customer. In this marketing strategy, it is the consumer that seeks out a company or a product on its own rather than a company trying to sell specific products to consumers
In fact, this method is actually based on reverse psychology wherein we make another person do or say something by telling them the contrary of what is favoured.

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Your Guide To Mixed Reality (MR) Technology

Combining aspects of AR and VR, MR (Mixed Reality) is a new-wave technology. MR had its first appearance only in 1994, as opposed to VR and AR that have had decades to develop (dating back to the mid-1800s)implying that mixed reality is just a millennial. People often mistake mixed reality for VR or AR, but the crux is that both the technologies work in tandem to create a mixed reality.
Benefits and uses of mixed reality for business
MANUFACTURING USE CASES
MR can be extremely helpful in architectural scenarios such as placing machinery in a factory. Worker training and instruction are other cases where this technology is proved to be useful. For example, workers can receive interactive instructions on how to operate machinery or how to work while on the factory floor all by using a headset on their ear! They can also communicate remotely with supervisors, and undergo training programs in preparation for executing business operations.

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WHAT IS A SITEMAP AND HOW DO THEY MATTER?

Even without much (or any) experience with web development, chances still are that you’ve heard of Search Engine Optimization (SEO). This is a latitudinous (broad in a non-geographical sense) term for a humongous list of procedural techniques that can improve your site’s rankings in search engines. Most of these SEO strategies that you hear about are focused on keywords – but there are other tasks that are equally vital.
For instance, one of the best things you can do to boost your organic traffic is designing a sitemap. This is a list of all URLs of a website which can be accessed by users as well as bots or crawlers on your site with some information about them. It can be in the form of a document where you display your website’s structure and links. This is done between different web pages of your website. We all know how Google knows everything about everyone, Google bots wriggle around the web in search of new links and bots travel through the web using these links.

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10 things you didn't know about SEM rush traffic analytics and Market Explorer

Most of you have watched other websites/ traffic and mostly you must have used SEMrush Traffic Analytics. Despite this, many of you are unaware of the reasons for this tool being considered one of the most powerful in the SEMrush suite. Let us explain
SEMrush Traffic Analytics is a profoundly competent and potent market intelligence aggregator, it's most appreciated ability being able to transform petabytes of web traffic and visitor behaviour data into insightful graphs and charts that can be used to make informed business decisions.
SEMrush being the advanced traffic analytics and reporting company it is, providing advanced traffic, leads and user analytics services to help brands understand their sales performance and respond in real-time proves to be the best. The company has a strategic partnership with NVIDIA that enables them to provide a solution for Power Clouds and use NVIDIA for deep learning and cloud optimization.

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SEO TOOLS YOU SURELY WANT TO CHECK OUT

You’re excited, because people will now call you an entrepreneur, you can start/grow your business, but, on the other hand, you are also nervous since you have very li’l knowledge of the SEO programs you need to use. SEO Tools which are mostly free of cost are designed for small businesses and in case you want to get your business off its feet and continue growing on a long term basis.

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HOW TO PROMOTE YOUR CONTENT ON TWITTER

Twitter is a micro-blogging, social media platform that has just confirmed having over 300 million users. These 300 million statistics represent people, businesses and organizations. Twitter requires each post to be written in 140 characters or less, making it a mammoth way to stay in touch with friends, role-models and even colleagues without sacrificing too much time.
Some businesses, bloggers and professionals have achieved milestones using Twitter as a promotional tool; however, it must be done professionally and creatively. A common trend found in twitter users is that they respond well to articles, coupons and Twitter-only deals, but they do not respond well to hard selling. Hence, it is important to tailor your Tweets and submit your or your company's thoughts or content on a persistent basis.

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