Thursday, March 31, 2022

Key Differences Between an Inbound and Outbound Marketing

March 31, 2022 Radiance Vision Group No comments

Marketing has evolved its core structure for the past few years by giving rise to top-notch technologies and revolutionary measures. On average, a person receives tones of marketing messages from tv ads, SMS alerts, mailers to promotional calls. Broadly speaking, marketing is divided into two main categories i.e., Inbound marketing and Outbound marketing. Let's take a quick look at both and the key differences between the two marketing.

What is an Inbound Marketing?

Inbound marketing is a strategic tactic that involves creating goal-oriented content that goes well with your targeted audience and helps a brand in maintaining a healthy customer relationship. Some of the commonly known examples of Inbound marketing are blog posts, videos, social media, webinars, slides, infographics, and much more. Such a marketing strategy attracts potential customers through creative content components.

What is an Inbound Marketing?

5 Types of Effective Product Videos That Every Brand Needs

March 29, 2022 Radiance Vision Group No comments

A product video is a type of short clip that explains your product or services in a detailed and straightforward manner. Such videos act as a true mate of a brand to help them explain about their product without using much manpower. Once a video is created, it can be distributed among tons of platforms. Choosing the right product video for your brand that works well with your company's vision & mission is quite crucial. In this blog today, we will provide you with the list of 5 types of effective product videos that can help you endorse your products easily. Let's take a quick at all of them.

1. How-to Videos

How-to videos are trending nowadays due to their customer-centric content and various applications. Such videos empower a customer to take a tour through your company's product, which provides high rates of ROI. How-to videos act as a digital guiding companion for a customer that helps them decide quickly.

Reasons Why Short-Form Videos Are Trending & Perform Well

March 28, 2022 Radiance Vision Group No comments

Short-form videos are getting hot news nowadays in the field of content & video marketing. If you are a thriving marketer, you shouldn't stay behind this trend as well. Before going into deeper details, let us first understand why short-form videos are performing quite well as compared to other marketing entities. The main reason behind this success is the lack of patience among internet users now. With the advent of high-speed internet and quick-performing smartphones, users don't have as much attention span as before.

Let's Understand Short-Form Videos

Short-form videos are kind of video that is shorter in length compared to traditional videos. Such types of videos are shorter than two minutes or less. Viewers find such quick, meaningful, and responsive videos addictive. Short-length videos are not only easy to share but also easy to understand. Although such videos are liked by new generation viewers, it is quite challenging to make something precise and straightforward at the same time.

The Key Secrets of a High-Performing Video

March 27, 2022 Radiance Vision Group No comments

A high-performing video can enhance your brand's value. But how does high-performing video work, exactly? In this article, you'll get a detailed answer to that. We will present you with some of the proven tips and strategies that can help you turn your video marketing into a successful campaign.

Video creation is all about Marketing

Creating a video and not marketing it properly is like doing an injustice to the same. After a video creation process, it is crucial to distribute it on the optimized platforms and analyse its performance in detail. To increase your conversion rate, you don't need a magic wand, but a well-planned strategy equipped with the right tools. Let's move on to our main topic of the top secrets of a high-performing video.

1. It requires Out-of-the-box ideas

A high-performing video doesn't come up like that out of the blue but in fact, requires out-of-the-box ideas to attract viewers. If you come up with something unique and thought-provoking, your videos are more likely to end up giving good conversion rates.

Stepwise Procedure of making a TV Commercial

March 25, 2022 Radiance Vision Group No comments

Creating an attractive TV commercial requires a certain level of expertise and skills. An ad film or a TV commercial is an age-old marketing tool that has been here for ages. Although it saw many chronological revolutions, the core of making the same remains the same. No matter how many marketing strategies come into existence, TV commercials will always be the old gold. Today we are going to provide you with a brief insight into stepwise procedure used for making a TV ad. Let's jump onto the steps right away!

Step 1: Formulate the base idea

Before starting to make an ad film, it is crucial to understand the core idea to base it on. Once the idea is formulated clearly and the brand knows what to create, the targeted audience, the company's message, and the purpose of the ad, it's time to move on to the next step of the production.

Four Secret Sauces for a Booming & Successful Video Marketing

March 24, 2022 Radiance Vision Group No comments

Video marketing plays a vital role in establishing brand value among potential customers. If you're a video marketer or a person in the field of any digital marketing, these top 7 secret sauces of successful video marketing will act as a useful roadmap for you. As we all know that digital media such as dynamic images, videos, and animated content appeals to the eyes of all. But using them in a correct manner is all it takes to engrave your brand name on people's minds. So, without any further delay, let's get started with the secret tips that will take any video marketing to newer heights.

Secret Sauce #1. The First 2 minutes of your video is a real game-changer

If the initial part of your video content is engaging enough, the viewer tends to stay longer, and it will eventually be your win-win situation. If your message is being reflected after a long time, you might lose your audience in the first two minutes of your video. So, try to keep the video precise, clear, and interactive. Make sure the first two minutes of your video content is a game-changer.

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Role of Explainer Videos in Telling a Brand's Story

March 23, 2022 Radiance Vision Group No comments

It is quite significant to tell your story, as a brand. It requires a specific framework that works closely with the past, present, and future vision of a brand. Explainer videos have been in the field for ages and have played a vital role in telling brands' stories effectively. One question that pops in our mind is why and how explainer videos are great at telling brand stories. In this article, we will discuss some of the common aspects that build the entire framework of an explainer video.

Why explainer videos are a good brand storyteller?

Explainer videos have some important traits that qualify them to be good brand storytelling.

a) Conciseness.

b) Precision.

c) Simple, yet effective

d) Amusing concepts

e) Saves time and energy

All You Need to Know About Crucial Four Steps of Video Pre-Production

March 22, 2022 Radiance Vision Group No comments

Video production involves various steps starting from pre-production ranging towards scripting, editing, shooting, and distribution. This specific pre-video production stage itself comes up with different crucial stages that lead to successful pre-production. The preparing stage of video production is more crucial than the actual production. The more you know about the video production process. the easier it becomes for you as a client to discuss your requirements with the production team. So, without any further delay, let's get started!

1. Brainstorming

This is the first stage of the video pre-production process where creative brainstorming is conducted to conceptualize the basic components such as setup, video's core purpose, main message, theme, video style, and more. At the end of this step, the entire picture of the video becomes clear.

Best Four types of Mobile Marketing with Key Features

March 21, 2022 Radiance Vision Group No comments

Mobile marketing is one of the trendiest digital marketing nowadays due to the extensive usage of mobile phones. Several brands have launched tons of mobile phones to suit the requirements of the widest user base ever served. Taking this wide usage as an opportunity companies have started using mobile marketing for organic promotion. Today, we will present you with the best four types of mobile marketing with their distinguished key features.

1. GPS Marketing

GPS marketing is a type of strategy which makes use of the GPS feature of mobile phones to evaluate content display to users according to their specific locations. Marketing content optimized as per user's location generates a greater impact on personal customer experience.

Key Feature- Provides location-based personalized user experience.

2. SMS Marketing

This is another popular and old mobile marketing strategy where promotional SMS are sent to segments of users who have given permission to receive alerts related to offers, coupons, and services. This type of marketing is one of the oldest forms of mobile advertising.

Best Four Video Types for Freelance Video Makers

March 20, 2022 Radiance Vision Group No comments

Video production is a process that involves a set of specific expertise equipped with the right tools and recording environment. But not all types of videos require too many resources. There are still certain kinds of videos that you can create as a freelancer without spending a lot on the same. So, let's take a quick at such types of videos.

1. Product Demo Videos

If you are a small business owner, you can shoot a simple product demo video to display your products creatively. It does not require fancy tools, expensive software, or other resources. All you need is a good camera, some DIY backgrounds for your product demo, and you will be good to go.

2. Educational Videos

If you are a freelance educator, there are tons of free educational tools that can help you in creating comprehensive educational videos. Either you can create an animated video or shoot yourself explaining a specific topic. Put forward your expertise in a certain field and that will eventually develop a mutual trust between you and your customers.

Key roles of animation in Educational Videos

March 18, 2022 Radiance Vision Group No comments

Educational videos are solely created to educate a set audience over a specific topic. Animations play a vital role in the field of education and learning due to their engaging format. Kids, as well as adults, learn anything better through a creative animated educational video. Today, we will go through a detailed analysis of the key roles of animation in educational videos.

What is animation, exactly?

Animation is mainly a photographic sequence of still images giving an illusion of motion. It includes colorful media, 3-D illustration, appealing graphics. and much more. All such entities, when combined in an organized manner, give rise to a beautiful video. Now let's take a quick look at how an animation transforms an educational video for the greater good.

1. Promotes Visual Learning

Animations, without a doubt, promote healthy visual learning due to their eye-catchy graphics and demonstrations. Animated Educational videos, for this reason, are known to be a good learning tool as compared to others.

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Sure-Shot Tips for an Effective Festival Marketing Campaign

March 16, 2022 Radiance Vision Group No comments

Festivals are a clear indication of positivity, fresh beginnings, celebration, and happiness. Brands never miss out on a chance to create an interesting campaign at any festival. Festival marketing has been in the field for ages and works wonders for any niche. How to make a festival marketing campaign successful and effective? In this article today, we are going to share some important tips that can transform your festival campaign into a good conversion tool. So, let's get started!

Reasons why Festival marketing grabs attention

1. During festivals, people are in the mood for celebration and often love spending money.

2. Such campaigns create good vibes and spread happiness.

3. People love eye-catchy offers during festivals.

4. The holiday times mean free time.

Easy Five Steps Guide to make an Educational Video

March 15, 2022 Radiance Vision Group No comments

Interactive educational videos can transform an online learning experience if they are made using the right strategy and technique. The advancement of technology has transformed our way of learning anything. Therefore, even brands nowadays educate their staff about a new feature or conduct training processes using comprehensive videos. In this guide today, you'll see easy five steps that can help you create an educational video that will be easy to understand as well as impactful. Before starting with the stepwise guide, let's take a quick look at some of the key benefits of educational videos for children as well as adults.

Benefits of Educational Videos

1. Promotes visual learning.

2. Enhances memory power.

3. Seeks undivided attention.

4. Easy to understand.

5. Good for learning practical subjects.

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Five Types of Educational Videos in the Field of E-Learning

March 14, 2022 Radiance Vision Group No comments

Educational videos play a vital role in teaching specific topics, subjects, or knowledge domains. The videos need to have a perfect balance of educational and eye-catchy content. There are several ways in which an educational video can be created by making use of tones of tools and software. In this article today, we are going to discuss some of the popular types of educational videos in the field of e-learning along with their distinguished key features. Let's get started!

1. Animated Videos

Animation is quite an interesting element to teach something interactively due to its vibrant colors, a wide range of scope, and engaging format. Such videos are extensively used in the field of e-learning due to their popularity among young learners.

Example- An interactive phonics learning animated video for kids.

Five Qualities Every Successful Video Marketing Campaign Possess

March 13, 2022 Radiance Vision Group No comments

What makes a video marketing campaign? Well, the answer to this question is not only subjective but also a little lengthy. So, bear with us and in this article, we will discuss some of the top 5 qualities of a successful video campaign. This will help you get the answer to this question.

Video marketing is one of the most important tools for various brands around the globe in an orderly fashion. Various factors are when combined correctly lead to a successful campaign. All you need is the right tools, a good directional strategy, some pre-planning, and a little bit of patience. So, let's directly jump on to our main topics of significant qualities of a successful video marketing campaign.

1. Catchy Heading is the first impression

The first thing your audience is going to notice in your video campaign is the main title or heading. So be very attentive about your main heading. Keep it catchy, relevant, and worth triggering curiosity among viewers. So, make sure your video's first impression is good.

Five Steps Cycle to Create A Good Training Film Video

March 10, 2022 Radiance Vision Group No comments

Training film videos are created for giving detailed guidance, how-to tips, and examples on a certain topic. Training a set of personnel using video is very effective and time-saving. Such videos work on the principle of visual learning. This article will give you a brief insight into five significant steps used to create a good training film video. So, let's get started!

About Training Videos

Before moving onto the detailed step of creating a training film, let us first understand what is a training film video? A training film video is a type of educational video created with the aim to give knowledge or teach a skill. For example, employee orientation programs, software learning, new feature onboarding, and much more.

Steps to create a good Training Film Video

Step 1: Define Video Objective

Before making a training film video, the objective of the video must be defined clearly. When the purpose of the training is clear, the video content will be straightforward and useful. Once the learning objective is clear after understanding the targeted audience, it's time to move on to the next step.

Five Mistakes You Should Avoid Making as a Video Marketer

March 08, 2022 Radiance Vision Group No comments

Videos are known to be a crucial asset in the field of marketing now with the advancement of computer graphics, tools, and devices. A video marketer uses a variety of strategies to set up a strong brand image they are working on. But in the haste of going viral, and conducting a successful marketing tactic, they usually end up making some marketing mistakes. Let's admit it, we are all human and we can commit mistakes. So, what are those top five mistakes that one should avoid being a video marketer? Let's find out!

Mistake #1: Making Lengthy & Misleading Videos

Lengthy and misleading videos often have a chance of increasing the bounce rate and results in the audience losing interest in your products. As a marketer, keep your videos short, snappy, strong, and straightforward. Make sure your viewers can understand your brand message as easily as possible.

Sure-fire Strategies to Make Good Corporate Storytelling Videos

March 07, 2022 Radiance Vision Group No comments

Company story videos are gaining immense popularity day by day due to their ability to draw audience attention and win their hearts purposely. A brand can make use their company growth, history, past experienced or success story in a corporate to create an impactful brand promotion. As stories possess the strength of being interesting as well as triggering good emotions, such videos are known to be a great brand marketing tool. Today we are going to present you with some interesting sure-fire strategies that are used to make a good corporate storytelling video and induce customers' emotions towards the company.

1. Divide the story into beginning, middle part, and ending.

The company story videos should be divided into crucial parts i.e., beginning, middle part, and ending. All these three sections must be related to each other and should give the idea of a complete picture or theme at the end. It's better to formulate a storyboard before making the video to get a thorough understanding of the entire video structure.

Why Short Films are so popular in the year 2022?

March 06, 2022 Radiance Vision Group No comments

We have entered the year 2022 and have already come across a variety of short films being created in different industries. From marketing to the film industry, everyone is trying their hands on creating short films for a soulful promotion of their product or services. We cannot deny the fact that short films are going to be one of the most popular marketing tools in 2022. Today, we will try to understand why short films are so trendy and are loved by the viewers.

1. Economical to shoot

Short films are economical to shoot because it involves less cost of production, cast, place, and resources. Such films are easy to shoot with limited actors and entities. In many short films, only one person is used which cuts down the production cost to a great extent.

Six Unknown Benefits of 3D Walkthrough Animation for Corporates

March 04, 2022 Radiance Vision Group No comments

Many corporates such as real estate and property retailers love 3D Walkthrough animation for displaying their projects interactively. This 3D technical tool facilitates a virtual tour of infrastructure, project, or an entity through the internet connection at any place, at any time. In case you want to buy an apartment someplace far away and are willing to get a virtual tour of the same at your home using a laptop. This is possible and quite time-saving for you in terms of efforts as well as money.

3D walkthrough animation is a type of computer-based animation involving mind-blowing IT components. The advancement of technology and the advent of virtual reality technologies have changed our lives completely. In this article today, we'll discuss the vital role of 3D Walkthroughs and how they are beneficial for today's corporates. So, let's get started!

1. Facilitates view of interiors as well as exteriors

Corporates such as real estate and realtors find 3D Walkthrough animation quite convenient for displaying their on-site projects to customers online. This animation technology also allows companies to present their future/ongoing projects in form of a finished reality.

Why Do You Need A Commercial Jingle For Your Company?

March 01, 2022 Radiance Vision Group No comments

You've probably heard a slew of radio commercials for everything from cleaning supplies to legal services throughout the years. Even if you aren't immediately interested in the product or service, the jingle will stay with you for days, months, or even years.

The power of the jingle should not be underestimated by small businesses nowadays. The jingle is still as effective as it was when it was first introduced, and it offers benefits that few other types of advertising can match.

Here's why a jingle could be your hidden weapon when it comes to marketing your company, and why it could be just what your marketing efforts need.

We become engrossed in catchy jingles.

This means that your company or brand will be at the forefront of consumers' minds now and in the future, which is great news for marketers and business owners. Consumers will remember your jingle, whether you're a legal firm, a restaurant, or an HVAC company, even if they aren't in the market right now.

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