Thursday, July 29, 2021

Things To Do Before And After Producing The Video

 For many years, video has proven to be a powerful marketing tool. You've undoubtedly seen them all, from TV advertisements to internet marketing videos. Video has become so ingrained in our daily lives that we often overlook its significance. We utilise video for a variety of purposes, including entertainment, keeping up with the news, learning, inspiration, and so on. The internet's presence has significantly altered how we interact with video.

This is where you should begin.

1) Define your target market.

Identifying and identifying your target audience is the first step in any content-creation process, whether you want better Google Ads insights or a more targeted video. But don't make the mistake of presuming that your whole consumer base wants to see the same thing.

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Wednesday, July 28, 2021

Significance of Video Marketing In The Field Of Video Marketing

 Content marketing is well-known for its effectiveness in building a brand and reaching your target audience. Video marketing is one type of content marketing that is becoming more popular. When a company creates video material to boost its internet profile, it is known as video content marketing. Video is typically shared on YouTube or through a social media platform, but it can also be shared through webinars, courses, live video, or self-hosted video. When done correctly, video may be an effective tool for a company to communicate its message to a big audience. It works with content strategies for both B2C and B2B audiences. The beauty of video content marketing is that it is becoming increasingly simple to implement.

Here are some of the reasons why video content marketing is more crucial now than it has ever been.

Videos are a Great Way to Explain Your Product

When it comes to educating potential consumers about a product, videos are a great tool. According to statistics, 94 percent of marketers believe that employing video content has improved users' comprehension of a product or service.

Tuesday, July 27, 2021

Very Useful Types of Video Productions Services Today

 Video productions, when done in right way can dramatically affect your purpose of creating that video in positive way. There are certain parameters to be looked at before making it always. All forms of online video such as vlogs, documentaries, news, promotional videos, educational videos, entertainment video and many more are evolving these days.

Here are the top five types of videos

1. Educational Videos- These types of videos will be used for training or study purpose. Animations, programming etc. are some of the fields which can't be explained without the video as the demonstration is very important part of these topics. Its types can be Webinar Informational Videos, Animated Explainer Videos etc.

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Monday, July 26, 2021

Excellent Video Marketing Tips For Lead Generation

 This year, more than at any other time in recent memory, video marketing will benefit your firm. Including video in your marketing strategy can yield a variety of benefits, ranging from obtaining more leads to pleasing current clients and converting them into repeat customers, and everything in between.

Video, in particular, may help you generate more leads at every stage of your customer's buying process. Video can and should be used to strengthen your current lead generation efforts, whether it's to increase brand awareness during the awareness stage, engage leads during the consideration stage, or nurture a "yes" during the decision stage.

Here are the top methods you should implement in your current lead funnels to boost lead creation at every stage:

Increase your online lead generation by using videos.

Creating a brand video or explainer video to promote yourself and your services, then advertising it with video advertisements on social media platforms where your potential leads gather online,

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Sunday, July 25, 2021

Reason Why Muted Ads Are Getting Popular

 Google said that customers would be able to ‘mute' Google Reminder Ads and customise what they see throughout the web in both desktop and mobile experiences. Reminder advertising, or those adverts connected to your previous searches that keep turning up wherever you go, can now be muted using new features in Google Ads Settings to make room for new promotions. Because not everything a person has previously searched for can be applied at all times, Google deemed this to be irrelevant advertising because consumers no longer engage with it.

Although muting reminder advertising is a positive step for Google in terms of improving user satisfaction, advertisers may see this as a negative because muting ads reduces their chances of selling their products or services.

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Friday, July 23, 2021

Best Hacks To Create An Excellent Videos

 Everyone wants to develop a successful video marketing plan that brings in revenue for their company. Many marketers, on the other hand, become engrossed in the process of developing a strategy. They overlook the fact that without strong video material, the plan would be pointless. Although a cheap smartphone can be used to generate corporate movies, simply opening the camera app and shooting may not be enough. If you want to generate professional videos with videos for content marketing, you'll need to go beyond basic video hacks. You don't need expensive equipment to generate professional videos, which is one of the first video marketing techniques you must master.

Thursday, July 22, 2021

Need Of Business Explainer Videos

 Why marketing business explainer videos have become so popular among small businesses? The answer is they quickly introduce your brand, explain your offering, and show potential customers, about how said offering can solve their queries. All this information can be conveyed effectively in only one form and that is a video.

Here are 5 reasons which will give you clear idea about marketing explainer video:

1. A video always wins by highlighting humour, industry knowhow or whatever way fits your brand. It is always advisable to not have your video filled of clutter and too long, as the average attention span of people on internet is just 8 seconds.

2. With a visual overview, it becomes easy to implement most complicated ideas and turn them into entertaining pieces of marketing. This shows your idea very clearly to users and can convince them quickly.

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Top Five Commercial Business Videos For Your Business

 We understand that the prospect of making films can be daunting, particularly when deciding which types of videos to generate for your company. A commercial video can be an excellent vehicle for promoting your business, whether it's to create brand awareness or to demonstrate how a new product works. Commercial films are so effective, in fact, that companies that use them grow their sales 49 percent quicker year over year than those who don't.

1. Video demonstrations of products

While entertaining your audience, product films demonstrate the features and benefits of your product, as well as providing instances of how it works. They're especially useful for customers who are in the awareness or consideration stages of the buying process and need a thorough explanation of what you have to offer.


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Tuesday, July 20, 2021

Steps To Make Impactful Corporate Videos

 Including video in your social media efforts can increase engagement and share rates by tenfold. You must have a plan and follow the processes whether you are creating internal corporate movies for your employees or customer-focused corporate videos advertising your products and services. We've put together a list of must-know recommendations for creating a killer corporate film that piques your audience's interest and turns it into a sale.

1. Begin by jotting down ideas.

It may be obvious what type of video your company should make and how it should be made at times. However, turning a notion for a product instructional or explainer film into a complete concept might be difficult at times. Beginning with a brainstorming session can aid in the development of such concepts. Keep track of your sessions; some of them can inspire future videos.


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Monday, July 19, 2021

2D Character Animation Style Explainer Video for a business

 A business explainer video, helps in understanding your business layout to its potential users. What's the best business explainer video style for your business There are a number of styles for making animation for explainer video.

One of the parts of Animation based on 2D character is using skeleton. We need to fix the characters for story and name them, for us we will keep it Rizo.

1. Use illustrator to draw the skeleton of Rizo's body. It can be just a simple figure, with geometric shapes, and then using the pen tool, adding curved anchor points to the elbows, knees and feet so that we will be able to bend them naturally in After Effects. Giving different colors to both the arms avoids confusion while animating.


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Sunday, July 18, 2021

The Beginner's Guide to Ad-Filmmaking production Process

 Ad-film maker's industry go hand in hand with digital marketing, since advertisement play a great impact on people, which companies want to target for marketing of products as well as services.

If the basics are known to the maker, it is possible to make ads in very less time and efforts. Have a look at the basics of ad-films for beginners:

Step 1: Making a brief

For briefing, we need to grab an information about some of the factors like potential buyers, marketing goal, where will the ads be shown, length of the video, type of ad, expenditure.


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Friday, July 16, 2021

Visual Effects (VFX) Vs. Special Effects (SFX)

 Visual effects, popularly known as 'VFX' is one of the fast-growing processes in the field of filmmaking. Today, one out of three filmmakers consider VFX for their films. VFX not only enhances the movie but also attracts a huge number of viewers. Every one of us is aware of VFX but very few of us know that there are different types of it.

Did you know this? No? Come let's have a look at them.

Matte painting

We know for a fact that, a background is must for the projection of animation and to enhance your knowledge, matte paintings serve the same purpose. These paintings are traditional paintings or stills that are used as backgrounds for key elements of animation.


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Thursday, July 15, 2021

Do you know there are different types of VFX?

 Visual effects, popularly known as 'VFX' is one of the fast-growing processes in the field of filmmaking. Today, one out of three filmmakers consider VFX for their films. VFX not only enhances the movie but also attracts a huge number of viewers. Every one of us is aware of VFX but very few of us know that there are different types of it.

Did you know this? No? Come let's have a look at them.

Matte painting

We know for a fact that, a background is must for the projection of animation and to enhance your knowledge, matte paintings serve the same purpose. These paintings are traditional paintings or stills that are used as backgrounds for key elements of animation.

Read More

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#TypesOfvfx #vfxMeans #DoYouKnowThereAreDifferentTypesOfVFX #RadianceVisionGroup


Wednesday, July 14, 2021

Business Explainer Videos in Navi Mumbai

 You might have come across few business owners who have the best plan, ideas, activities and they might serve best products and services yet, they are not so famous and successful. The only reason for this is lack of presentation skills that hold them back from reaching to the top. A Business Explainer video of few minutes can help you explain your products and services better.

A business explainer video speaks a lot more than the content of your website and an additional advantage of this is that people prefer watching videos over reading content. 


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Tuesday, July 13, 2021

Video Production Services in Navi Mumbai

 Digital platform eases the process of brand awareness. But, what content can grab the attention of maximum audiences? It is the video that helps connect better with the audiences. Video Production Services turn the table and help you to go from ordinary to extraordinary. With a packed schedule, it has become impossible for people to go through the written content of your website. Here is where a video acts as a savior.

People will know you and your organization inside out if you provide them with great videos. And for that, you can always rely on us. Radiance Vision Group provides you with top-notch Video Production Services in Mumbai, Navi Mumbai, Vashi and Thane. We work from the root (pre-production), we nurture (production), deliver fruitful results (video) and reshape as and when needed (post-production).


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Monday, July 12, 2021

Strategical Steps After Getting Your Business Video

 Whether you're new to video or have been using it for a long time, you'll need a road map that explains why you're doing it, where you're heading, and how you'll assess success. A well-thought-out strategy can mean the difference between knowing how much return on investment (ROI) your content generates and flinging spaghetti at the wall to see what sticks. Congratulations if your company has already begun to use video. You've overcome one significant stumbling block: the dread of starting. It's now or never to develop a strategy. A video marketing plan can assist you in achieving your objectives and producing video content that is relevant to your brand.

Define the objectives for your video marketing.

Brand goals include things like growing a higher quality email list, driving more blog traffic, and capturing Google answer boxes for targeted keywords. Revenue-based goals focus on things like increasing lead form inquiries, whereas brand goals focus on things like growing a higher quality email list, driving more blog traffic, and capturing Google answer boxes for targeted keywords.


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Sunday, July 11, 2021

Relationship Between Videos And SEO Ranking

 If you only had one reason to make video content for your business or brand, make it SEO. SEO is not only the foundation of your entire online marketing plan; it has also been shown to increase engagement, sales, and (ultimately) money. Many individuals are unaware that video collateral has a far greater impact on SEO. The position of a website in a search engine results page is referred to as ranking in SEO. Various ranking criteria determine whether a website appears higher on the SERP based on content relevance to the search query or the quality of backlinks going to the page.

There are several key ways that video content might aid your SEO efforts that are highly worth exploring.

1. You should be concerned about video because Google is.

One of the most important ways that video content can improve your SEO is through Google's internal algorithm for building search engine results pages. Keep in mind that Google prioritises two factors: the quality of the material and its relevance to the user's initial search terms.

Friday, July 9, 2021

Ad Film makers in Navi Mumbai

 A video usually gets more viral than a written content. The reason being is that people choose video over content to understand things in quick and better manner. Being part of the digital world, it becomes easy to market new launched product or service of your business through video. People can reach to your video through television and internet.

Experts even state that a well-assembled advertisement is the fastest communication medium between a businessman and consumers. Your message is best conveyed in the form of an advertisement. With the video advertising flooding the internet, massive airtime cost required to display an Ad is left far behind.

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Thursday, July 8, 2021

2D and 3D Animation in Navi Mumbai

 With animation, people have started visualizing the world in a different way. Today, it is 'Animation' that is being used in every movie, to enhance the impact of a storyline. Animation has come a long way since its birth, with the latest technology a new type of animation is born in a year or two. But, the basic two types, 2D animation and 3D animation is the heart of animation.

When creating an animation video, 2D animation and 3D animation are the basic animations that play a vital role in the making. Radiance Vision has an animation studio that produces exceptional videos using 2D and 3D animation in Mumbai, Navi Mumbai, Vashi and Thane. The videos which we create are so engaging that, it will make your videos stand out and will result in giving massive number of viewers to you.

Wednesday, July 7, 2021

Top Five Post Video Production Tips

 Video content can be a significant addition to your content mix for inbound marketing. Video content is predicted to account for approximately three-quarters of all internet traffic by the end of this year. However, persuading people to watch your films might be difficult, as the longer they are, the more likely they will become bored and stop watching. Your video will be assessed based on its substance, presentation, production quality, style, and useful information. What can we deduce from this?

To keep your audience's attention, your material needs to be absolutely outstanding.

Video Post-Production Tips

1. Make sure the video's pace corresponds to the emotional response you want viewers to have.

Your video's tone, structure, and pacing have a significant impact on its effectiveness and emotional impact on your viewers. Build suspense and drama by organising shots according to your storyboard and script to tell a storey that would be compelling to you.

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Tuesday, July 6, 2021

Difference Between Brand Videos And Product Videos

 An explainer film that effectively demonstrates the benefits of a product is referred to as a product video. While many product videos focus on the features of the product, we focus on how the product alleviates the pain points that these clients may experience.

A demo video boosts conversion rates by telling a creative and engaging storey about how your product works in real life and the impact it has. A product video can leave a more lasting impression in the mind of the consumer by using narrative and metaphor, leaving the product features to be experienced rather than explained.

As a result, video is the ideal option for businesses to swiftly and effectively communicate information about a product.

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Monday, July 5, 2021

Vimeo Vs Youtube. Which Is Better And Why?

 YouTube and Vimeo are the most popular platforms for uploading videos on the internet. As a result, we're frequently asked which is better: YouTube or Vimeo. Both are fantastic platforms, each with its own set of benefits and drawbacks.

Let's compare YouTube and Vimeo to see which is the superior option:

1. Pricing

YouTube:

YouTube is a completely free service. The reason for this is that they make money through presenting adverts. These advertisements appear in the video player, the sidebar, and the YouTube application.

Viewers can also subscribe to YouTube Red, which is a paid membership service. Viewers may get rid of commercials and watch YouTube original shows using this service.



Sunday, July 4, 2021

Best Five Ways To Post Your Videos

 Creating a single film for your brand and posting it in a single spot used to be the norm in video marketing. Today, video marketing entails incorporating your video content into as many marketing campaigns as feasible. It's about a slew of video content that can be used and repurposed throughout the buyer's journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.

No matter what your purpose is, here's where you should put your video.

1. Your website

Your videos should be hosted on your website, regardless of where else you publish them online. And we don't just mean releasing a single "About Us" video—you should build a space where you routinely share video material, such as a company blog or news website. Not only is it convenient to have everything in one place, but including video on your website improves SEO, product comprehension, and sales.


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Friday, July 2, 2021

The Top 6 Business Video Marketing Do's and Don'ts

 People have begun to embrace dynamic and interesting material over the last few years. While static material such as case studies, whitepapers, blogs, and graphics continues to have a dedicated and engaged audience, things have begun to shift. Video's exponential growth is being fueled by the increase of mobile, diversity in content creation, and immersive experiences that are changing how people connect with brands.

Here are some key Dos and Don'ts to keep in mind.

1) Make an effort to educate, entertain, and engage your audience.

Because we're programmed to enjoy stories, make sure your films focus on your brand's storey rather than on marketing your product or service. While a strong focus on conversion rate and the channels that lead to it is key to success, first impressions of your company are also crucial.

Thursday, July 1, 2021

Corporate Film Makers in Navi Mumbai

 Your business might be the best business in your area but, is it the best in your town or in your country? Are people in your town or country aware of your existence? No? Here is where a Corporate Film Maker can help you. Corporate Film Makers are the ones that work as a medium between you and your consumers. They help you reach the audience in your town or audience in your country or even audience across the globe.

Radiance Vision Group serves as one of the best Corporate Film Makers in Mumbai, Navi Mumbai, Thane and Vashi. A better shot corporate film will help in better development of your business and here is where we come into play. We make sure that your brand, services, products, goals, achievements, etc. reach out to people and spread your awareness amongst them. Your corporate film will act as a communicator between you and your audience.


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