Including video in your social media efforts can increase engagement and share rates by tenfold. You must have a plan and follow the processes whether you are creating internal corporate movies for your employees or customer-focused corporate videos advertising your products and services. We've put together a list of must-know recommendations for creating a killer corporate film that piques your audience's interest and turns it into a sale.
1. Begin by jotting down ideas.
It may be obvious what type of video your company should make and how it should be made at times. However, turning a notion for a product instructional or explainer film into a complete concept might be difficult at times. Beginning with a brainstorming session can aid in the development of such concepts. Keep track of your sessions; some of them can inspire future videos.
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