Marketing has evolved its core structure for the past few years by giving rise to top-notch technologies and revolutionary measures. On average, a person receives tones of marketing messages from tv ads, SMS alerts, mailers to promotional calls. Broadly speaking, marketing is divided into two main categories i.e., Inbound marketing and Outbound marketing. Let's take a quick look at both and the key differences between the two marketing.
What is an Inbound Marketing?
Inbound marketing is a strategic tactic that involves creating goal-oriented content that goes well with your targeted audience and helps a brand in maintaining a healthy customer relationship. Some of the commonly known examples of Inbound marketing are blog posts, videos, social media, webinars, slides, infographics, and much more. Such a marketing strategy attracts potential customers through creative content components.
Marketing has evolved its core structure for the past few years by giving rise to top-notch technologies and revolutionary measures. On average, a person receives tones of marketing messages from tv ads, SMS alerts, mailers to promotional calls. Broadly speaking, marketing is divided into two main categories i.e., Inbound marketing and Outbound marketing. Let's take a quick look at both and the key differences between the two marketing.
What is an Inbound Marketing?
Inbound marketing is a strategic tactic that involves creating goal-oriented content that goes well with your targeted audience and helps a brand in maintaining a healthy customer relationship. Some of the commonly known examples of Inbound marketing are blog posts, videos, social media, webinars, slides, infographics, and much more. Such a marketing strategy attracts potential customers through creative content components.
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