A video marketing plan is required for all businesses. This isn't a completely new concept. What's changed is the prominence of video across all platforms and channels. Video is no longer only a component of a larger marketing strategy. It's crucial to your outreach and campaign activities, particularly your social media strategy. The dominance of video on social media has been unmistakable. According to research, social networks account for four of the top six video channels used by global consumers. Even if you don't think video is the way of the future, the numbers may persuade you to dip your toe into the marketing pool.
Before you start making videos, there are things you should know.
1. Create a narrative (Not a Sales Pitch)
According to studies, the same guidelines apply to video content as they do to written marketing content: focus on the value you're offering for your clients. Instead of overtly marketing your product or service, tell a tale in your video.
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