It can be challenging to sell a new product. It could be much more difficult to embark on a rebranding project. You must not only introduce a whole new brand to consumers, but you must also ensure that existing customers remain loyal to the old brand. You must also persuade them that the new you is worth their time and money.
Combining video and search can help you grow your base in three ways.
To Influence Your Approach, Learn About Consumer Perceptions
You can speak to people more effectively if you figure out what information will help them grasp your product and brand. Customers, both old and new, needed to be educated about not only what the company did, but also how to communicate it. The initial phase in the campaign's debut was to teach people how to pronounce the brand name using a YouTube ad aimed at reaching its target consumers.
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