Whether you're new to video or have been using it for a long time, you'll need a road map that explains why you're doing it, where you're heading, and how you'll assess success. A well-thought-out strategy can mean the difference between knowing how much return on investment (ROI) your content generates and flinging spaghetti at the wall to see what sticks. Congratulations if your company has already begun to use video. You've overcome one significant stumbling block: the dread of starting. It's now or never to develop a strategy. A video marketing plan can assist you in achieving your objectives and producing video content that is relevant to your brand.
Define the objectives for your video marketing.
Brand goals include things like growing a higher quality email list, driving more blog traffic, and capturing Google answer boxes for targeted keywords. Revenue-based goals focus on things like increasing lead form inquiries, whereas brand goals focus on things like growing a higher quality email list, driving more blog traffic, and capturing Google answer boxes for targeted keywords.
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