If you only had one reason to make video content for your business or brand, make it SEO. SEO is not only the foundation of your entire online marketing plan; it has also been shown to increase engagement, sales, and (ultimately) money. Many individuals are unaware that video collateral has a far greater impact on SEO. The position of a website in a search engine results page is referred to as ranking in SEO. Various ranking criteria determine whether a website appears higher on the SERP based on content relevance to the search query or the quality of backlinks going to the page.
There are several key ways that video content might aid your SEO efforts that are highly worth exploring.
1. You should be concerned about video because Google is.
One of the most important ways that video content can improve your SEO is through Google's internal algorithm for building search engine results pages. Keep in mind that Google prioritises two factors: the quality of the material and its relevance to the user's initial search terms.
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