People have begun to embrace dynamic and interesting material over the last few years. While static material such as case studies, whitepapers, blogs, and graphics continues to have a dedicated and engaged audience, things have begun to shift. Video's exponential growth is being fueled by the increase of mobile, diversity in content creation, and immersive experiences that are changing how people connect with brands.
Here are some key Dos and Don'ts to keep in mind.
1) Make an effort to educate, entertain, and engage your audience.
Because we're programmed to enjoy stories, make sure your films focus on your brand's storey rather than on marketing your product or service. While a strong focus on conversion rate and the channels that lead to it is key to success, first impressions of your company are also crucial.
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