Creating a single film for your brand and posting it in a single spot used to be the norm in video marketing. Today, video marketing entails incorporating your video content into as many marketing campaigns as feasible. It's about a slew of video content that can be used and repurposed throughout the buyer's journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.
No matter what your purpose is, here's where you should put your video.
1. Your website
Your videos should be hosted on your website, regardless of where else you publish them online. And we don't just mean releasing a single "About Us" video—you should build a space where you routinely share video material, such as a company blog or news website. Not only is it convenient to have everything in one place, but including video on your website improves SEO, product comprehension, and sales.
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