Google said that customers would be able to ‘mute' Google Reminder Ads and customise what they see throughout the web in both desktop and mobile experiences. Reminder advertising, or those adverts connected to your previous searches that keep turning up wherever you go, can now be muted using new features in Google Ads Settings to make room for new promotions. Because not everything a person has previously searched for can be applied at all times, Google deemed this to be irrelevant advertising because consumers no longer engage with it.
Although muting reminder advertising is a positive step for Google in terms of improving user satisfaction, advertisers may see this as a negative because muting ads reduces their chances of selling their products or services.
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