You've probably heard a slew of radio commercials for everything from cleaning supplies to legal services throughout the years. Even if you aren't immediately interested in the product or service, the jingle will stay with you for days, months, or even years.
The power of the jingle should not be underestimated by small businesses nowadays. The jingle is still as effective as it was when it was first introduced, and it offers benefits that few other types of advertising can match.
Here's why a jingle could be your hidden weapon when it comes to marketing your company, and why it could be just what your marketing efforts need.
We become engrossed in catchy jingles.
This means that your company or brand will be at the forefront of consumers' minds now and in the future, which is great news for marketers and business owners. Consumers will remember your jingle, whether you're a legal firm, a restaurant, or an HVAC company, even if they aren't in the market right now.
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