The year 2022 has just started and video marketing is already facing a variety of popping trends. Last year more than 80% of businesses claimed to use videos as their core marketing strategy and more than 90% of them found it significant for their brand value establishment. In this article today, we are going to take look at some of the top video marketing trends in 2022 that growing corporates are using extensively.
1. Vlogs
Vlogs are getting popular every year due to their vast spectrum of users in the present time. We are aware of many popular vloggers that have become nothing less than a celebrity and expanding big brands using their popularity. Why do people love vlogs so much? It's quite simple. Vlogs work on the principle of engaging storytelling and real-time communication.
2. Live Videos
Many big brands are using live videos as their main video marketing strategy to fetch an audience dynamically. Live videos also create a simulation of urgency and hence draw people's attention .
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