MOTION GRAPHICS IN THE COMMERCIAL FIELD

We human beings like colourful designs and patterns rather than plain ones. We love graphical content when they are diverse in their hues. We see a lot of advertisements in our day to day life. Some attract us like none other and some do not even try to catch our eye. These advertisements are the only method of communication between the company and the customer, and we as a consumer, always prefer better communication from the other side. To make these advertisements appealing, advertisers use motion graphics to create beautiful animations and attract as in an instant. Motion graphics is done by manipulating still images to move around in different shapes and make them look appealing to the viewer.

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