Since the dawn of the 21st century, everyone can see a slow change from people sitting in front of the television jumping to the mobile phones. The internet has grown as an essential part of our lifestyle that is has changed the way we shop, we eat and we communicate. But only a few marketing experts and executives have learnt the fact that the target audience of advertisements no longer sit in front of a TV screen but have migrated to their phones. In the present day, marketing on the internet is more essential than doing so the same on the other platforms as the internet serves as a medium to over a million users who can view and interact with it.
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