The user onboarding encounter is like a college trip. The typical user doesn’t know the ins and outs of your product, they don’t have a ton of time to comprehend it out, and they’re seemingly under pressure to assess immediately.
A poor onboarding encounter will make your viewers want to leave. Instantly. And never come after.
A good onboarding adventure makes your new viewers feel calm and comfortable. On tour, they think, “this place might not be too bad,” but they’re unsold.
A better onboarding adventure sparks interest. New users might not feature your product, but they’ll take in their surroundings and look forward to coming back.
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