If you wish to make the most out of Instagram these times, you need to publish pictures. Videos run the highest traffic on this platform– 21.2% more interactions than images. The same thing applies to ads: Video ads usually generate 7.5X more clicks than picture ads. But again, just posting any clip won't automatically get you trades. It would improve if you were cunning about this.
Here we will discuss top tips for creating Instagram video ads that generate maximum results.
1 – Keep It Short & Simple:-
If you aspire to get the most utmost out of your advertisements, you need to make them as simple as feasible. It is because small videos perform great on Instagram. This platform allows you create video ads that are up to 120 seconds in length– but they suggest that you make short clips that are only 6 seconds long to see "higher brand metrics across the board."
2 – Use Subtitles:-
Some users watching your clip with the sound turned on won't match along accurately if English is not their primary language. Some users are deaf or hard of listening, and others mute their devices when viewing a video in public places like the bus or train. Therefore, you should consider measures to make your video promotions more watchable for these users. A straightforward method to achieve this is by adding subtitles.
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