Marketing automation (also named lead nurturing) is one of the fastest-growing areas of digital marketing. It’s a vital channel to optimize to help you grow your business. Email plays a significant role in marketing automation, and video performs well in email. First, a comfortable place is by examining your marketing goals to decide where the video should fit your marketing automation strategy. By harnessing both email and video power and using them hand in hand, you can delight the users. Of course, this strategy is also reliant on delivering timely, effective, and engaging content consistently.
Generating new leads from video
There are several methods to join with new sales leads from your website. Traditionally, this includes convincing a visitor to fill out a form (like a contact us form, demo invitation, brochure download, template, or e-book).
Video can be a dominant, lead generation medium. The research discovered that videos with forms in them transform at a 16% rate. That implies for every 100 video plays; the video generates 16 new leads. And, also revealed that videos with a form within the first 20% of the video received a 43% conversion rate.
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