Twitter video engages viewers and propels action. In the competitive environment of social media marketing, it can be difficult to assure your brand’s efforts stand out from the masses on an entrenched platform like Twitter. One of the most reliable means to have your wish heard and to engage your aim audience is to leverage one of the quickest growing social tools: Twitter video. Video content survives out on Twitter amongst an ocean of text-based posts. And using Twitter video for your profession helps hit user behaviors already settled across the web. In fact, one-third of all online movement is now consumed viewing the video.
These Twitter video stats justify why it’s necessary to use video content on the platform.
#It’s More Engaging
Labels that embrace Twitter video—and practice it well—are compensated by users with higher engagement ratios. By perceiving more engagement, your Tweets can stretch more Twitter users and lure new viewers to your brand’s account.
# It Drives Users to Take Action
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