Making a corporate video isn't easy, but it's the most effective way to communicate the company's main message to its stakeholders when done well. This is due to the fact that videos attract more interest, engage more viewers, and provide almost all of the benefits of text. Even in the workplace, videos are preferred over text, with 59 percent of senior executives stating that if both text and video are available on the same subject, they would prefer video.
1. Video Grabs Peoples Attention
The first challenge in getting people to look at your post online is to get them to notice it. Consider what catches your eye when you browse a website. Is it a long paragraph of plain text or a video that looks like it belongs on a refrigerator? Since your eyes are drawn to motion, videos draw your attention naturally.
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