The lifeblood of your internet business is your CTAs. They should be noticeable on your page and generate a sense of urgency. Each CTA, in essence, invites your visitors to take action in response to the product or service they enjoy. As a result, you should give your CTAs at least as much thought as the rest of your website. Even modest changes to your CTAs can have a big influence on your site's or company's success.
There are five strategies to make your call to action more effective.
1. To begin your CTA, start with a command verb.
It's all about making your call to action clear and succinct. With a character limit of 35 characters per description line, you don't have a lot of room in your ad to get your point through, so get to the point quickly.
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