Explainer films are an excellent approach to engage and familiarise potential customers with your company. Getting them right is the difficult part. Because an explainer video may be the first thing your visitors see when they arrive at your website, doing it right the first time is critical. Here are some insider strategies for making a killer explainer film that clearly outlines your brand and motivates people to take action.
1. The Script is Everything
A good explainer video begins with a well-written screenplay. Everything else is constructed on top of it. It is usually beneficial to have the script written by an “outsider.” Select someone who can take a new look at your business and describe it in plain English.
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