Tuesday, August 10, 2021

Sales Prospecting With Videos In 2021

 What has changed in your sales process as the pandemic progressed? Have your fingers become numb from typing too many emails? Perhaps you have to jolt yourself awake for a new zoom call. Throughout your sales process, you're employing much more video. This year, we saw how video enabled sales teams to break through barriers to book more meetings, remove friction from the buyer's journey, and shorten transaction cycles in a year marked by restrictions.

We've put together a list of the top five ways to use video in sales to close more deals and get a competitive advantage:

Make it personal and you'll stand out from the crowd.

Because video is the next best thing to being there in person, think of it as your crowbar for piercing inboxes. Even putting the word "video" in the subject line increases the likelihood of your email being opened 5 times and getting a response by 8 times. 

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