In today's fast-paced technological environment, video is rapidly gaining ground in both entertainment and marketing. With so many platforms to select from — from mobile to tablet, desktop to streaming video on our televisions — an increasing number of people are turning to video not only to make purchasing decisions, but also to change the way they consume entertainment. Video marketing, as one of the fastest-growing kinds of advertising, may pay off handsomely in the field of online education. There are numerous advantages to using this marketing strategy in your company.
Let's take a closer look at current and future trends so you can make the most of them:
1. To achieve traction, start with bite-sized and short-form videos.
In the future, we may expect this trend to continue. Crisp messaging will be used by brands to catch viewers' "short" attention spans. More ultra-short movies will be released to highlight key product features, record micro-moments of customer interaction, and provide sneak peeks to stir consumer curiosity and raise awareness.
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