When you're running a small or fledgling firm, you can't always afford to outsource critical portions of your operations to professionals. You're on your own to solve the problems. And, unless you've done a lot of marketing before, you can find yourself making a lot of mistakes that lead to poor results and frustrating failures for no obvious reason.
The most common reasons why your marketing campaign can be failing, as well as how to correct them.
1) You aren't focusing on a certain market segment.
It's possible that a large number of people are interested in your goods. Is it true, however, that they share the same personality? Do they all react in the same way to the same things? Is it true that they're all struggling with the same issues?
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