The results show that watching live video is becoming a more popular way to consume web material. According to research, 80 percent of consumers would rather watch a live video from a brand than read a blog post, and 82 percent would rather watch live video than social network material. The impact of live video on financial decisions is much more striking. 67 percent of viewers bought tickets to similar events, such as concerts or conferences, according to the report. 45 percent of viewers said they would pay to see a favourite singer or speaker perform live video.
What appeals to you about live video?
Particularly in light of the COVID-19 epidemic, the entertainment industry has been a strong example of this. The sensation of being there at a concert or theatre play can be enhanced by live streaming it. The same can be said for brands:
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