It’s no secret that the medium of moving pictures is the quickest way to catch the eye, but as more companies jump on the broadcast bandwagon, it’s increasingly tough to stand out and rise above the competition. As such, we’re witnessing a renewed emphasis on creating truly unique experiences that court the most coveted of marketing metrics: engagement.
One statistic you should take note of, then, is Think With Google research that indicates 360-degree videos achieve 42 per cent more ‘earned actions’ than standard videos. That’s almost twice the number of views, shares and subscriptions – the key actions you’ll be looking at when gauging engagement rates. With YouTube and Facebook now supporting 360-degree playback, virtual panoramic viewing is finally going mainstream.
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