Choosing the right target keywords builds the foundation for an entire SEO service campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible.
To select the right keywords, data must be collected and analyzed so projections on return can be made. Gathering the necessary data, however, can be expensive and many businesses will not invest in best-of-breed SEO tools.
For those with limited budgets and without access to paid SEO tools, impactful keyword data is not out of reach. There are plenty of data sources and tools that can be used for free or offer free versions. By leveraging several free tools, advertisers can generate enough information to make informed decisions on keyword targets and set themselves up for successful SEO campaigns.
Below are three such tools. In a subsequent post, I will examine the best free SEO tools for auditing and troubleshooting. I recommend using these tools in combination with a keyword research guide for best results.
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