Before the invention of 2D and 3D animation, it was a scenario where you could entertain and educate your audience with very little sources, henceforth the invention of animation it has become necessary to target the right audience in order to convey the right message at right time. Initially, we need to identify our target audience and let's discuss that in detail.
Why should you define your target audience?
Defining your target audience means understanding who they are and what matters for them! It is needless to say that the video should be with the right personality. If you have already defined your target audience then we're here to help.
4 techniques for defining your target audience:
1. Demographic segmentation
Demographics such as age, gender, education level and income are the indicators. The type of products we purchase, how much we spend and how we purchase are some of the factors. Defining your audience through demographics can also lead to customer retention and loyalty.
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