A multitude of mediums are used in content marketing. Blogging, posting on social media, ebooks, and infographics are some examples of content sources. However, one of the most popular storytelling material formats — video — isn't included on this list.
The purpose of content marketing is to establish a genuine connection with your audience that captures and retains their attention. Because the average human attention span is only approximately 12 seconds, this is a difficult task.
Reading, on the other hand, can be more effective in some situations. To grasp and absorb the information in front of them, readers must actively participate in the text. Video, on the other hand, is frequently more effective at eliciting empathy and emotion from viewers.
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