While YouTube is a fun method to search for the most popular videos on the internet, it's also an effective way to get your brand's message out there. The platform's reach is second only to Facebook, with over 1.5 billion monthly active users. However, when it comes to video, YouTube continues to reign supreme. YouTube has a range of services that appeal to your business needs beyond the typical tutorial or webinar, albeit its business-oriented functionalities are less evident than, say, LinkedIn. With more than 30 million daily active YouTube users around the world, now is the perfect time to capitalize on a platform that has yet to reach its full revenue potential.
1. Make your content more attractive.
Making your content sparkle is the first step in generating YouTube leads. Here are three general guidelines to keep in mind if you're not sure where to start: Viewers will be educated, questions will be answered, and actions will be encouraged (CTA).
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