How to boost your reputation and search engine rankings

Being a guest on a podcast is literally one of the most powerful SEO tactics you can use to boost your SEO rankings and build your reputation and brand.
If done strategically, it can be one of the best SEO and content marketing strategies you can use to help your rankings and attract new customers. So, don't just give an interview on a podcast without using that interview as an SEO and brand-building strategy. Here's how.
To become a guest on a podcast, you first need to build yourself and your brand as an authority in your industry or topic specialty area

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Free SEO Tools for Identifying Target Keywords

Choosing the right target keywords builds the foundation for an entire SEO service campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible.
To select the right keywords, data must be collected and analyzed so projections on return can be made. Gathering the necessary data, however, can be expensive and many businesses will not invest in best-of-breed SEO tools.

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