Reverse marketing is a strategy which involves the customers approaching the company or a product.Here, the customer becomes the marketer. The most common way to do this is to give the details to customers and allow them to approach the company. It is a campaign used to improve the image of the product or the company. It is very necessary to find out what the customers find important in your product. There should also be a reason for the customers to approach the company. Moreover the offering should be of some value before the sale is made.
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