CTAs are something which can induce action from your customer. It could be to buy a product, avail a service etc. In the process of creation of CTAs, marketers tend to create a lot of mistakes unknowingly which can prove to be detrimental to the marketing campaign. Here are some of them:
CTAs help in setting expectations with the page visitors. The language being used will predict the future proceedings, be it taking up the offer or not. Sometimes, CTAs tends to create a lot of expectations but fail to fulfill the problems.
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