SMO SERVICES IN MODERN INDIA

SMO services also known as Social Media Optimization is using outlets and groups to generate publicity to increase the awareness of a product. Services involves in it also includes platforms like Face book, Twitter and Youtube. These services are almost similar to SEO services which generate web traffic to increase awareness of a website. These services encourage users to use and share links to websites across media networks.

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SEM SERVICES IN MODERN INDIA | Mumbai

SEM services stand for search engine marketing services and are used to promote a product or a company through marketing them in search engines like google and Yahoo. These services work on the idea of more the marketing, more the sales. They make the website more visible to customers and promote the product. For these services to work properly, they work with seamless coordination with the client by reporting the daily promotions, creating graphs and pie charts to denote the progress and by means of open communication.

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Reverse Marketing identifying the needs of the customers

T

he basic acts of marketing would be identifying the needs and wants of the customers, developing the product accordingly, promoting using advertisements, selling it to them and managing the post selling activities through customer care. To sum it all up, it is basically a company approaching the customer. But what if something can be done the opposite way?

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Social Media and Digital Marketing

The development of technology is such that it has fused itself with business and both have become inseparable. Business firms rely on technology to survive in the market and it is evident through the strategic presence of them online and on social media sites. This is possible due to the development of digital marketing.

Social media can also be used for digital marketing and given below are some reasons which answers the question why should companies opt for marketing on social media\

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Interesting trends in Digital marketing in 2019

In a rapidly evolving world, trends are something which changes as time passes by. It might be easy for us to ignore certain trends which tend to fade away as time passes by, but one must remember that genuine trends are those that have been around for longer. Here are some of the trends which can benefit your company if used properly:

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Will Artificial Intelligence Replace Emotions in Marketing? | Search Engine Marketing

Artificial Intelligence is something which has taken the world by storm such that it has impacted a lot of fields, right from science to marketing. It has become a huge buzzword in marketing such that a lot of experts in business and marketing are saying that it will have a much larger impact on business firms than the internet. Yes, much larger than the internet. This has resulted in a lot of markers worrying about the shift as they fear that it will make them obsolete. They fear that creativity, passion and emotion will be replaced by algorithms, math and machinery.

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The Impact of Mobile Video Optimization

Today mobile phones have a wider reach compared to desktops.  Studies suggests that there are more mobile users than desktop users such that by 2021, it is predicted that most of the internet traffic from mobile phones  i.e., around 75% of it will come from video content. This means that mobile video consumption is very high and it is increasing with progress of time,  the best part being a lot of videos can be shared too. This leads to easy marketing where there are higher views, engagement and click throughs.  It has also created a need for videos to be made compatible for mobiles. Here are some of the impacts it can have on the conversions from pipelines to connections:

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Tips to Remember When Creating CTAs

Call To Action (CTA) is the final step of your sales appeal. It has to be impactful enough as they tell the readers what you want them to do. Without a CTA which is not powerful enough, efforts invested in marketing are futile. CTA has to be compelling such that in the end you call for action from the viewers. Unfortunately CTAs are created such that they are not impactful enough.

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7 Detrimental Actions In CTAs Formation

CTAs are something which can induce action from your customer. It could be to buy a product, avail a service etc. In the process of creation of CTAs, marketers tend to create a lot of mistakes unknowingly which can prove to be detrimental to the marketing campaign. Here are some of them:

CTAs help in setting expectations with the page visitors. The language being used will predict the future proceedings, be it taking up the offer or not. Sometimes, CTAs tends to create a lot of expectations but fail to fulfill the problems. 

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DIGITAL MARKETING: THE MARKETING OF TOMORROW

The development of technology is such that it has fused itself with business and both have become inseparable. Business firms rely on technology to survive in the market and it is evident through the strategic presence of them online and on social media sites. This is possible due to the development of digital marketing.

Marketing has moved into the hands of specialists, which was earlier in the hands of the companies. It has grown into a strategic game-plan for success of a company which has numerous career opportunities. It has evolved into an area of study and expertise which teaches the importance of the same along with how it has to be done. Websites like www.mycaptain.in offer certified programs in the same. Major roles in digital marketing

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DIGITAL VIDEO PRODUCTION & ADVERTISING DOMINATING NEXT DECADE

Web world has become endless video loop. Social media platforms, new organization, company pages are providing outstanding amount of video content.Educational content, reports, entertainment, or ads, the fact is that high-quality video has the ability to engage users on a deep and substantial level.Use of personal mobile devices and high-speed internet connections have modernized Web world and is now driven by video in a way that was not possible back in 2000s, where only place to watch video was YouTube
.

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Educational Video Content Characteristics and Importance

An educational video is a video which is used for explaining certain concept or theory to individuals or a group of people.
It is valuable, enlightening, explanatory video content that helps build you and your company as an expert or thought leader image in your field. An educational video could be an animated infographic about how your product is made, how to use or about latest updates in your field. Let's think about turning a highly viewed blog article or a list of FAQ into a video content which can be used for educating purpose.
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Latest Trends in Motion Graphics- A Game Changer

Starting from intriguing products videos or services videos to engaging website motion graphics comes in picture everywhere. Today, Creative designers and the savvy customers are looking for more compelling design.
Let's check out the latest trends in Motion Graphics.
1. Mix of 2D and 3D Graphics
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The Importance of Google Quality Score in SEM

Google AdWords Quality Score comprises part of the ad rank formula, it is one of the most crucial metrics search engine marketers look for. If your Ad's Quality Scores are high then it is easy to achieve ad position among top results at lower costs.Quality Score is one way how Google rates the quality and relevance of both your keywords and PPC ads.  Read More...

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Video - Viral Video As A Strong Viral Marketing Tool

The purpose of Viral Marketing (also known as Viral Advertising) is to spread information about a brand or product, with the help of Social Media, Website or e-mails. when targeted audience watch the content, there are more chances that the content gets shared by and watched by people to make it viral. make a video viral to like-minded people for example, the videos on products like chocolate, toys and games will get famous in children, Videos on cooking and house decorating ideas catch the attention of females more likely. Watch More ......

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why-bulk-uploading-is-not-well-suited-for-video-marketing

Having a successful YouTube channel takes a lot of efforts and patience and it's a "joint venture" of a lot of factors resulting into creating one. But we want to touch on one specific mistake we've seen time and time again and that is bulk uploads.
It's a well-known fact that a video marketing can bring great returns to your firm. A video production services company may give right videos on right time but may not give guidance on how to use them effectively. Dumping all of the videos up onto your YouTube channel and the website at the same time is not recommended.    Read More....

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What is Search Engine Optimization (SEO)?

Search Engine Optimization, popularly known as SEO is the practice of enhancing the quantity and quality of traffic to a website and affecting the visibility of a website or a web page through organic search results. In simple words, the website that occurs more frequently in the search results list receives a number of visitors and these visitors can be converted into customers.

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SEM And Keywords in Layman's Language

Search engine marketing (SEM), is one of the best internet marketing methods to grow your company in a progressively challenging marketplace. It is the most effective way to promote your products and grow your business. SEM is the paid advertisements type that appear on SERPs. In this, advertisers bid on keywords that are mostly searched by people on search engines such as Google and Bing might enter when looking for certain products or services. In other words, businesses pay Google to show their ads in the search results. This gives the advertiser the opportunity for their ads that appear on top and bottom of result pages.
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Why Search Engine Optimization (SEO) Services Are Essential For Your Business?

Why Search Engine Optimization (SEO) Services Are Essential For Your Business
Now SEO services have become a very popular way to lead generation and increasing sales.Through SEO and Internet Marketing, it is possible to increase the 
brand awareness and become popular now-a-days with the help of these practices.

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