Today mobile phones have a wider reach compared to desktops. Studies suggests that there are more mobile users than desktop users such that by 2021, it is predicted that most of the internet traffic from mobile phones i.e., around 75% of it will come from video content. This means that mobile video consumption is very high and it is increasing with progress of time, the best part being a lot of videos can be shared too. This leads to easy marketing where there are higher views, engagement and click throughs. It has also created a need for videos to be made compatible for mobiles. Here are some of the impacts it can have on the conversions from pipelines to connections:
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