Search engine marketing (SEM), is one of the best internet marketing methods to grow your company in a progressively challenging marketplace. It is the most effective way to promote your products and grow your business. SEM is the paid advertisements type that appear on SERPs. In this, advertisers bid on keywords that are mostly searched by people on search engines such as Google and Bing might enter when looking for certain products or services. In other words, businesses pay Google to show their ads in the search results. This gives the advertiser the opportunity for their ads that appear on top and bottom of result pages.
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