The internet is vast. The development of the same has resulted in a lot of areas being impacted, one such being advertising and marketing. Marketing has been deeply impacted due to the advancements and developments taking place in the internet. It has become one of the defining factors for success of many companies. Since every company is different in its ownm ways, it has become necessary that every company selects a campaign which is tailor- made.
Google Ads has evolved into one of the best ways for getting leads and it is being adopted by a lot of companies such that every day you can see advertisers making a lot of bids on same keywords such that they end up getting more clicks and more traffic to their websites. Due to all such campaigns it is quite obvious that Google gets a lot of revenue from advertising i.e., 97% of its revenue as everyday Google displays billions of ads. It is necessary for ads to be
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