The development of the internet has resulted in a lot of firms carrying out their operations online. This has lead to the evolution of something known as digital marketing. Being a broad topic which can be carried out in many ways, it is quite obvious that a single strategy cannot be carved for all companies. Every company differs in its own ways, be it through capital, size, operations etc. The end of 2018 has signalled the beginning of a new era in the field of digital marketing along with the beginning of 2019. The new era can be seen through the major revamp it is going to face.

The development of the internet has resulted in a lot of firms carrying out their operations online. This has lead to the evolution of something known as digital marketing. Being a broad topic which can be carried out in many ways, it is quite obvious that a single strategy cannot be carved for all companies. Every company differs in its own ways, be it through capital, size, operations etc.

The end of 2018 has signalled the beginning of a new era in the field of digital marketing along with the beginning of 2019. The new era can be seen through the major revamp it is going to face.

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