Marketing is one of the core components of a company why sells products or services. It is the necessary act of understanding the needs and wants of the consumers such that you come up with a product or service and selling it to the customer, along with post sales activities too. Nowadays, the development of technology has penetrated into marketing such that people are using technology in the day to day marketing activities, one such example being digital marketing. Today marketers look for optimal usage of resources and efforts such that not much of them are wasted. This calls for some serious planning before a marketing project is taken up.
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