When you are planning on implementing a marketing tactic you have to understand how it will fit into your overall marketing strategy. Trying tactic after tactic without a better understanding is a disastrous move. This is something not only for explainer video marketing, but for every marketing strategy as well.The first stage involves treating your script for explainer videos as a sales page.Script forms the core component of an explainer video as it defines what has to be achieved through the video. You have to begin by identifying what motivates your customers to buy your products.
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