A company when sets for digital marketing, it has to cover many of it's aspects for not only being on the top result pages but also in top ads. It matters a lot when your company is found on top in ad areas of search engines.
There are two parts of Digital marketing and they are paid and organic (only pay for the SEO service). The search engine optimization part totally depends upon the on-page and off-page techniques of SEO, which is free of cost. You need to pay for SEO only when you are hiring some company to do it for you.
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