Advertising is one of the most important aspects of marketing. Every day, we come across a lot of advertisements, from seeing them on television to clicking them on media platforms, they are the reason we tend to know about products and purchase them for our daily purposes. In online advertising, PPC advertising is one such type of advertisement where the advertiser pays each time a user clicks on their online ads to acquire leads. These ads help to analyze and study the cost efficiency and the profit gained from the marketing scheme applied.
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