On an average, we see almost 50 advertisements of different brands, products and companies either on a television or on a smartphone. We see different kinds of advertisements, from common lifestyle products to application advertisements, they introduce us to a new product and attempt to change our lifestyle with it. In online advertising, PPC advertising is one of the most common types of ads. It stands for Pay Per Click advertisements and like the name says so, the advertiser is paid each time a user clicks on his ad to receive leads on it. These ads are a better way to analyze the behaviour of users and control the efficiency of the ad.
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