https://www.radiancevisiongroup.com/the-use-of-virtual-realityvr-and-augmented-realityar-by-ad-film-makers-video-production
For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter's wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger. Other big players that have experimented with AR include Nivea, Starbucks and Volkswagen. It's possible to make such illusions in Ad Film Making with the help of new technologies.
The competitive world of advertising has significantly shown advertisers, diminishing returns and drop in Return on investment (ROI). This resulted in finding new ways of making productive ads and new techniques in digital marketing.
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