Not every piece of art is made on paper and when it comes to Tv commercials, there is no denying that it is the most creative artwork. You need to showcase everything you've got within minutes and yet be different and elaborative!
The Indian advertising industry has been evolving, changing and becoming continuously better since the past 70 years repeatedly translating the brand image into a story that appeals the consumer on humorous, emotional and practical grounds. Advertisements today can create way more impact on consumers' minds than ever before.
But, what role does ad film-maker play?
They are either directors or producers. While producers manage the operational side of film-making, all creative decisions are taken by the directors. or, we can say, the director decides the cast, costumes, venue of the shoot, translates a script creatively and chooses technicians and producers to help him manage the entire.
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The Indian advertising industry has been evolving, changing and becoming continuously better since the past 70 years repeatedly translating the brand image into a story that appeals the consumer on humorous, emotional and practical grounds. Advertisements today can create way more impact on consumers' minds than ever before.
But, what role does ad film-maker play?
They are either directors or producers. While producers manage the operational side of film-making, all creative decisions are taken by the directors. or, we can say, the director decides the cast, costumes, venue of the shoot, translates a script creatively and chooses technicians and producers to help him manage the entire.
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