PPC is an internet marketing model in which advertisers and business owners pay a fee each time one of their ads is clicked. Essentially, it’s a business move to buying visits to your site, rather than attempting to “earn” those visits organically. Businesses running ads here are only charged when the audience decides to click on their ad, hence the name “pay-per-click.”
One of the most popular forms of PPC is search engine advertising (SERP as it is commonly called). Advertisers can bid for ad placement in a search engine's sponsored links and when someone searches on a keyword that is matches their business offering, the ad might show up in the top spot on the Google results page witnessed by millions of surfers almost every minute! Now, how cool is that and how beneficial is that for your business!
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One of the most popular forms of PPC is search engine advertising (SERP as it is commonly called). Advertisers can bid for ad placement in a search engine's sponsored links and when someone searches on a keyword that is matches their business offering, the ad might show up in the top spot on the Google results page witnessed by millions of surfers almost every minute! Now, how cool is that and how beneficial is that for your business!
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