Explainer videos can increase conversion rates up to 20%, and they have been one of the top types of retail videos for years. Despite this, there is a right and wrong way to do them, and if you are going to get people engaged, it's best to know what those are.
The following are the top Do and Don'ts of explainer videos and some advice on creating the perfect one.
Do's
PUT YOUR AUDIENCE FIRST
Please do your research, get to know them. Whether you're trying to explain your business or how your new product works, be sure to identify their needs and the problems they might encounter. Once your audience understands you are there to help them, it will be easier to gain their trust.
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